What if I didn’t want them to know?! What if someone is in their cubicle squeezing their stress ball because they don’t want to explode and say, “can you stop with that damn cereal bag?!” How embarrassing would that be?! It’s not my fault that cereal companies feel the need to use these loud, extra strength bags.
So…being the inquisitive person that I am, I decided to email the cereal companies and ask them for their opinions. I emailed three companies (Kraft Foods, General Mills and Kellogg’s), only two have replied so far (Kellogg’s and General Mills).
Originated by Consumer I have one simple question: Why are cereal bags so loud?! I was trying to pour cereal into a cup quietly, but the bag made too much noise it pretty much wakes everyone up. Is there a way to make the cereal bags to be less noisy. Thanks,
(Some General Mills products: Cheerios, Trix, Lucky Charms, Wheaties, Chex and many others)
Date: Wed, 1 Oct 2008 17:20:14 -0500
Subject: General Mills Web 2008/10/01-3677 KAG
Thank you for contacting us concerning our cereal. What you have described is the nature of cereal. We are unable to change it.
If you have any further questions or concerns, please let us know.
I don’t know how I feel about this answer. Maybe there is no solution or way to fix this “problem”.
(Some Kellogg’s products: Special K, Raisin Bran, Rice Crispies, Corn Pops, Frosted Flakes, Corn Flakes, Froot Loops, and many more)
Sent: Oct 1, 2008 10:31 PM
Subject: Re: Consumer Affairs 013676092A
Consumer Affairs Department
PO Box CAMB
Battle Creek, MI 49016-1986
They addressed my issue, stated the reason for this issue, by stressing the pros (which is good, makes me, kinda, appreciate the loud packaging), they stated that further action will be taken so that I (the consumer), can continue to enjoy their tasty products.
(Even if the “packaging dept” doesn’t get my email, just the fact that Hilda stated all that on the reply makes me feel like they actually care.
(some products include: Fruity and Cocoa Pebbles, Grape Nuts, Shredded Wheat, Raisin Bran and many more)
Hi KMP (named changed as well),
Thank you for visiting http://www.kraftfoods.com/.
I’m sorry to hear that you were disappointed with the packaging of POST®Cereal Division. Our packaging staff is continuously trying to make packaging that is convenient, attractive and provides the best quality product for you. We select colors and graphics that, when combined, will create packaging that clearly conveys important information, such as product ingredients that communicate the distintic flavor of the product.I appreciate the time you took to contact us and I’ll be sure to share your comments with our packaging design staff.
Thank you again for taking the time to share your thoughts.
Associate Director, Consumer Relations