About the Author: Vern is a writer on a variety of topics including social media and marketing. Vern is also a featured writer on a new expert advice site. Visit YoExpert.com for more information.
If you aren’t on the social media bandwagon, then what are you waiting for? Social media and Twitter in particular is a must-do, especially if you are a website owner who wants to increase your exposure and bring more traffic to your site. The truth is that anyone who is anyone is tweeting, friending, updating, and broadcasting their content and personal brand – if you’re not participating on these sites, you’re not going to be considered credible (exception: you are already famous and are not using social media as a statement).
Think about it: social media is basically one big conversation that is going on twenty four hours a day, seven days a week, three hundred and sixty five days a year. Twitter is the best example of this because it is updated so quickly. Just imagine it as a massive business mixer – who has the most success in these situations? The people who get out into the middle of the room, grab someone’s hand to shake, and says, “Hi, I’m John, I work at Google, what do you do?”
To use Twitter, and all social media, to effectively get more traffic to your site, you just need to do one simple thing: be able to converse intelligently and with manners.
Most people who use Twitter start out by making a fundamental mistake – they forget they are participating in a global conversation and start tweeting only about their business, their blog posts, their product promotion deals, and what they had for breakfast. Imagine if someone did that to you in real life, came up to you and said:
“Hi I’m John I had pizza for breakfast mm so good have you bought my eBook yet definitely check out my new blog post omg did you see Jersey Shore last night love this product you should buy it now and use my affiliate link please blogged this….”
What would you do? Would you continue a conversation with them? No, you would probably give them a nasty look and just walk away. That is what will happen on Twitter if you don’t remember you need to converse with others – they will not follow your tweets, therefore not see your links and not read your posts. This is what we want to avoid happening.
Instead, simply approach Twitter in the same way you might approach a conversation already in progress in real life – you might contribute something of value, such as a tip or trick you learned that others might want to know , then introduce yourself and what you do before asking someone around you about themselves.
This is all you have to do to be a social media success. It may seem simple, and it is; but so many people are consumed with using it as a promotion platform they forget they need to first engage others in what they have to say before they can get them to click on that link, buy that product, or recommend that site to their friends.
Contribute valuable content, connect personally with other users, and share other people’s links freely with you followers. These are the keys to using twitter to bring traffic to your blog. Simple conversational etiquette is all it takes to make you stand out!