Are You a Slight, a Demi or a Bold?

“It’s about shape, not size” –

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If you have no idea what I’m talking about you soon will! These are all names for the new Levi’s Curve ID jeans to hit the Levi’s stores this Summer/Fall 2010.  Bloggers from around the NYC area gathered at the SOHO Levi’s store for a special event to get measured and try on these new jeans. The jeans are strictly for women, sorry men, but us ladies have a harder time finding the perfect pair of jeans; myself included.
I have always been a Levi’s jeans girl! I love the way Levi’s jeans compliment my every curve, I knew that going to this event, I wasn’t going to be disappointed, because I believe Levi’s jeans were made for women like me.
After being measured for my Curve ID, I was told I was a Bold, but before I proceed, lets discuss what each of these Curve ID mean:
  1. Slight Curve – designed more for women with straight figures. This curve is designed to define the waist, while accentuating your curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
  2. Demi Curve – designed for women with even proportions. This curve is designed to flatter your waist, while smoothing your shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
  3. Last but not least, the Bold Curve – designed for curvylicious women.  This curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
I was told I was a strong Bold or I could try a Demi if I wanted. I ended up trying the Bold, but now that I think about it, I should’ve tried the Demi just to see the difference, and if it made a difference. Maybe next time.
So here’s the first pair I tried on, Bold Curve Skinny (Cry Baby)

Levi’s Bold Curve (Skinny)

Very comfortable, not too tight, hugs my curves, no gapping in the back, just perfect!
I also tried the Bold Curve Straight (Etched), but they weren’t as flattering as I wanted them to be. They felt kind of loose and baggy and the size below this one, didn’t make it past my hips…

Levi’s Bold Curve (Straight)

In the end I picked the first one.

Soooo… What’s your Curve ID?! Share in the comments section?!

Visit to find out what your Levi’s Curve ID

Please note: A complimentary pair of Levi’s Curve ID was provided by the PR/Marketing during this event.

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