A few weeks ago I posted an article on ways to better market your brand. Many of you found the post useful, and many asked what’s the deal with QR codes how can this useful. Well this post is about that, QR codes. I’ll try to answer as many questions as possible, give examples, and if you have additional questions leave me a comment and I’ll reply. Sounds good?! Ok… So…
1) What are QR codes?
QR codes is short for Quick Response codes. They are 2-D barcodes which allows a consumer to take a picture/scan the code using their mobile phone, in return the code is quickly interpreted and opens a website to which the code is linked to. The beauty of QR codes is that it turns a flat 2-D image on a billboard, ad, t-shirt, business card into a fast way for a consumer to access the advertisers’ webpage without having to do much work.
2) Why do we need them?
We don’t really need QR codes they are just helpful with fitting into the digital world. Times are changing and we need to roll with the times. Think about it, most people spend their time with their cell phones therefore mobile marketing is great channel to take advantage off. Think of QR codes as an additional way to market yourself, brand, promotion, website, etc… Alternatives are always good.
3) Who’s using QR codes?!
Apparently everywhere you look advertisements on billboards as well as print magazines are starting to use the codes. Some might look different than others so I’ll share some examples. Also keep in mind that in order to read certain codes you’ll need a special app on your phone. I’ll share those after this…
4) Where can I get a QR code reader?
On my iPhone I use i-nigma. This app helps you read the following QR codes…
In order to read the colorful QR codes like the one below, if i-nigma don’t work, try TagReader.
5) Where can I make my own QR code?
QR Code generators are everywhere. Just Google that: QR Code Generator and choose one that works for you. For the color Microsoft Tag QR code I used Microsoft Tag (very user friendly).
That’s all the info I have for you, for now, if you have any questions, leave me a comment and I’ll do the research so you don’t have to.