Sean “Diddy” Combs and Swae Lee Launched The ‘CÎROC Summer Citrus Sounds Of Summer’

Swae Lee to Bring the Summer Vibes with a Live Waterfront Performance in Miami

CÎROC Ultra-Premium Vodka is celebrating the most anticipated summer yet with the launch of “CÎROC Sounds of Summer,” a mobile pop-up experience inspired by their newest offering, the Limited-Edition CÎROC Summer Citrus. To help launch the experience, Sean “Diddy” Combs tapped longtime friend of the brand and Diamond Selling Recording Artist, Swae Lee, known for making the season’s best hits, to bring the vibes to the streets and get fans in the summer state of mind.

This past Saturday, June 5^th, Swae Lee amped up the season’s kick-off in Miami with a live, high-energy performance off a yacht, where Swae sang some of his biggest summer jams, while the mobile truck roamed the streets, offering fans swag, beats and treats. The ocean-floating stage took over the beach and the mainland, with a billboard LED screen for both Miami beachgoers and riverfront crowds to watch the performance as it sailed down the river. Fans 21+ were invited to join CÎROC and toast to the best summer yet, with delicious golden hour cocktails at the city’s hottest waterfront restaurants and bars.

“The summer of 2021 is finally a time that we can safely gather with friends and family, which is why we are so thrilled to be introducing the ‘CÎROC Sounds of Summer’ experience,” commented Sean “Diddy” Combs. “We can’t wait to help people celebrate with delicious CÎROC Summer Citrus cocktails, great music and tasty treats that we certainly all deserve.” 

Throughout the weekend, the “CÎROC Sounds of Summer” mobile truck experience made its way through Miami’s hottest spots with stops including South Beach, Brickell, Wynwood Walls, Bayside Marketplace, Lincoln Road and more. The vibrant, bright orange truck offered fans 21+ everything they need for the ultimate summer experience including:

• Summer Jams: Need a new summer anthem? The surround-sound speakers will be bumping Swae Lee’s hottest hits that will bring the sounds of summer to the streets. A livestream of his on-water performance will also project on the screens so you won’t miss a beat.
• Summer Swag: Forgot something to bring to the beach? The “CÎROC Sounds of Summer” truck has you covered with all the essentials for a perfect beach day, including a mini USB speaker for the tunes, sun visor for the protection, beach mat for the sand spot and paddle ball set for the fun.
• Summer Treats: Want to cool down from the summer heat? CÎROC is teaming up with Miami’s coolest, music-inspired ice cream shop, Mr. Kream, to debut a limited-time signature “Citrus Drip” flavor – an orange summer sorbet inspired by the flavors of CÎROC Summer Citrus, with the option to top it off with gold Swae Sprinkles. Grab a scoop at the truck or visit Mr. Kream at its Wynwood shop at 2322 North Miami Avenue to enjoy this exclusive flavor throughout the summer
• Summer Cocktails: Want to bring the CÎROC Summer Citrus experience home? CÎROC has partnered with Cocktail Courier to offer a custom cocktail kit with the ingredients to make a Citrus Sunrise, and all the essentials for an epic summer celebration. Available for a limited time only, while supplies last, you can find this flavor nationwide (wherever spirits-based beverages are sold) for a suggested retail price of $33.99 or on Drizly.com.

The “CÎROC Sounds of Summer” mobile pop-up experience will be rolling into a city near you with all the seasonal swag needed for a fun celebration.

“I’m so excited to partner with CÎROC Summer Citrus to introduce the new flavor of summer celebrations,” says Swae Lee.  “Nothing screams summer like coming together with your closest friends to enjoy good music and great vibes. I’ll be raising a glass to that!” 

Be sure to follow @CIROC on Instagram to stay up to date on what’s to come this summer.

CÎROC encourages people of legal drinking age to celebrate responsibly! 

SOURCE: CÎROC Ultra-Premium Vodka via PRNewswire