Teaming up with Tastemade and Chef Maria Mazon, the brand kick offs ‘Michelada Mondays’ to give fans a chance at a paid day off, plus a Michelada feast.
Estrella Jalisco, the Mexican beer brand with more than 100 years of brewing tradition, is making summer 2021 the most flavorful yet with the introduction of its new Classic Michelada, an expansion of its line of canned michelada offerings. Featuring a 3.5% ABV, the Classic Michelada is made by blending a Mexican-style lager with Clamato and lime juice to create a refreshing balance of sweet, savory and spicy that tastes just like a traditional michelada should.
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To celebrate the new flavor, Estrella Jalisco is teaming up with modern media company, Tastemade, and a lineup of award-winning chefs to introduce ‘Michelada Mondays,’ a chance for fans to win prizes and enjoy delicious new recipes. It’s our way of turning the worst day of the week into the best day of summer — and after the year we’ve all had, we deserve all the celebrations we can get!
As part of ‘Michelada Mondays,’ Estrella Jalisco is commemorating our return to togetherness by encouraging people to take time off. Over the next few months, Estrella Jalisco will pay five lucky fans to take a Monday off work – and deliver a Michelada-inspired feast curated by Tastemade partner, TV star and cooking competitor, Chef Maria Mazon. Winners will also receive exclusive access to a virtual cooking class hosted by Chef Mazon.
Ready to win a Monday off? Follow @EstrellaJalisco and comment on this Twitter, Facebook or Instagram post using #MicheladaMondays and #Giveaway starting today.
“After the last year and a half, we could all use an extra reason to celebrate. From my experience, when Mexican families come together in the summer, ice cold micheladas are always in the mix,” says Chef Maria Mazon. “I’m so happy to be partnering with Tastemade and Estrella Jalisco to kick off ‘Michelada Mondays’ and deliver the perfect pairings for micheladas. It’s a great excuse to kick back and take some time with the people you love over good food and drinks.”
But don’t fret if you don’t win the contest! Estrella Jalisco is giving fans everywhere the chance to create their own ‘Michelada Mondays’ at home with help from Tastemade. Together, they’ve developed a collection of michelada-inspired recipes and are offering a complimentary three-month trial of Tastemade+, a subscription video-on-demand service featuring ad-free, premium lifestyle programming. Fans will be able to access the recipe content and trial by scanning the QR code on the back of all Classic Michelada cans. Recipe content, along with other co-branded programming, can also be found at https://www.tastemade.com/estrella-jalisco/ anytime and across Tastemade and Tastemade Español social channels throughout the summer.
“Expanding our canned michelada lineup with the Classic Michelada was all about bringing it back to the basics, and this summer that means reconnecting with the people who matter most in our lives,” says Jayden Kahl, Senior Director, Estrella Jalisco, at Anheuser Busch. “The Classic Michelada is the flavorful addition you’ll want at your family barbecues, game days and summer brunches all season long.”
“We are excited to partner with Estrella Jalisco to celebrate the vibrancy of Hispanic culture through rich storytelling and flavorful recipes,” says Jeff Imberman, Head of Sales & Brand Partners at Tastemade. “With co-branded packaging that unlocks an extended free trial of Tastemade+, as well through premium programming across our Tastemade and Tastemade Español social and streaming channels, we are delighted to bring value and a one-of-a-kind experience to Estrella customers this summer.”
You can find the Classic Michelada in 25oz cans at your local retailer and sold on your favorite e-comm delivery platforms. Be the first to try the tasty new recipes and learn more about ‘Michelada Mondays’ by following along at @EstrellaJalisco.
SOURCE: Estrella Jalisco