Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children’s entertainment company, revealed today the first of its collection of toys with the popular children’s educators and entertainers Rachel Griffin-Accurso and Aron Accurso, creators of the Ms. Rachel YouTube Channel.
The collection, developed by Ms. Rachel, an early childhood educator by training, and a team of child development experts in collaboration with Spin Master and Melissa & Doug®, takes inspiration from Ms. Rachel and her videos supporting language development and early childhood milestones. (CNW Group/Spin Master Corp.)
The collection, developed by Ms. Rachel, an early childhood educator by training and a team of child development experts in collaboration with Spin Master and Melissa & Doug®, takes inspiration from Ms. Rachel and her videos supporting language development and early childhood milestones. The wide range of toys includes plush, puzzles, blocks, soft playsets, loveys, and stroller toys.
“Play is so important for little ones – it’s how they learn and discover the world around them,” said Rachel Griffin-Accurso. “I’m extremely proud of this collection of toys with Spin Master, and I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire.”
Ms. Rachel Toy Collection features a wide range of toys, including:
Ms. Rachel Surprise Learning Box
The Ms. Rachel Surprise Learning Box features four interactive learning scenes and comes with six soft surprise accessories (bear, bunny, carrot, bus, bubble gum, scarf) for babies to pull out of the box and place back into it, helping to develop important fine motor skills. Each side of the box features relatable scenes and routines to prompt interaction between caregiver and baby, encouraging early language and speech development. An included bonus learning card features extra play tips and skill-building activities. (Ages 3 Months – 2+ Years)
Ms. Rachel Speak & Sing Doll
The touch-activated Ms. Rachel Speak & Sing Doll plays words, phrases, and music from the hit Ms. Rachel videos to encourage early speech development for babies. Sing along to favorites like “Icky Sticky Sticky Sticky Bubble Gum” and encourage speech with signature Ms. Rachel phrases such as “I’m so proud of you!” and “Can you say…?” A volume control feature lets you switch between two volume levels. An included bonus learning card features extra play tips and skill-building activities. (Ages 6 Months – 3+ Years)
Ms. Rachel Wood Learning Blocks
Stack, roll, match, and learn with these Ms. Rachel™ Wooden Learning Blocks by Melissa & Doug! Inspired by Ms. Rachel’s popular baby and toddler videos, the blocks and activity cards set is made with love to support learning for littles. Help stimulate cognitive development with 26 embossed blocks that help kids identify letters, numbers, pictures, and colors. Encourage language skills, turn-taking, and social skills with four game blocks featuring animals, body parts, emotions, and movements. The set includes 14 double-sided activity cards for matching, counting, play ideas, and developmental skill information and tips. Block play is great for boosting fine motor skills and self-esteem, as little hands grasp, build, and play. A sturdy box with take-along handle offers easy cleanup and convenient storage. (Ages 18 Months – 3+ Years)
Ms. Rachel Wooden Song Puzzle
Sing along with kids’ favorite educator, Ms. Rachel! With the six-piece Ms. Rachel™ Wooden Song Puzzle by Melissa & Doug, kids can lift puzzle pieces to hear favorite songs from Ms. Rachel’s popular baby and toddler videos. An on/off switch allows quiet play. Durable pegs help kids two and older easily grasp and manipulate the six adorably illustrated pictures and pictures under pieces help with matching and boost self-esteem. Encourages language, memory, spatial awareness, and problem-solving skills. (Ages 2 – 5+ Years).
Ms. Rachel™ toys will be available at all major retailers in North America beginning September 29th. Presale begins on Sunday, September 15th.
To see the entire collection, please visit https://www.msrachel.com/play. Even more toys will be introduced next year, starting January, that will continue to deliver meaningful opportunities to learn through play.
Spin Master is the global master toy licensee for Ms. Rachel toys, in a deal, brokered by CAA Brand Management, a division of leading entertainment and sports agency Creative Artists Agency (CAA).
SOURCE: SPINMASTER