If you aren’t on the social media bandwagon, then what are you waiting for? Social media and Twitter in particular is a must-do, especially if you are a website owner who wants to increase your exposure and bring more traffic to your site. The truth is that anyone who is anyone is tweeting, friending, updating, and broadcasting their content and personal brand – if you’re not participating on these sites, you’re not going to be considered credible (exception: you are already famous and are not using social media as a statement).