
Guayakí Yerba Mate, the pioneer of regenerative yerba mate beverages in North America, is rebranding as Yerba Madre™, a new name that reflects a deepened commitment to people and planet, and the ancestral roots of yerba mate. “Yerba Madre”—meaning “Mother Herb”—honors Mother Earth and the Indigenous knowledge at the root of the brand’s nearly 30-year journey. The […]