New Era of “Despierta América” Takes Morning Television to a Whole New Level

Viewers tuning in to Univision’s “Despierta América” today will see an upgraded version of their favorite morning show where MORE is the operative word: more useful news and information, more technology and interactivity, more practical help for the Hispanic community, a more dynamic format, and more top-notch entertainment than ever.

A new era of “Despierta América,” the No. 1 morning show on Spanish-language television for more than two decades, begins this morning when hosts, Karla Martínez, Alan Tacher, Carlos Calderón, Satcha Pretto, Ana Patricia Gámez, and Francisca Lachapel go live from a newly-designed, more functional and ultra-modern studio equipped with today’s most advanced technology. Featuring interactive screens at every turn, this state-of-the-art set will keep the “Despierta América” team constantly connected to the web and social media, bringing viewers a highly dynamic experience every day.

The format and content of the show have also been revamped, now providing a wider variety of useful information aimed at helping and empowering the Hispanic community in their everyday   lives. Aside from expanding the in-depth coverage of breaking news to keep the audience fully informed about major developments in the U.S. and abroad throughout the broadcast, the “Despierta América” hosts will provide a wealth of practical tips to help viewers make informed decisions and get better deals when buying a house or car, shopping for school supplies or groceries, as well as  to navigate more complicated tasks like filing an income tax return. Additionally, the show’s new chief meteorologist, Albert Martínez, will keep audiences up to speed on weather forecasts across the nation with the help of cutting-edge tools.

While many of the program’s best-loved segments are continuing in its new era –such as “La Vida en Vivo” (Real Life Stories), “Quinceañeras” and “Revoltillo Digital” (Digital Mash) –new segments will broaden the scope of the show’s content to reflect a more informative and community service-oriented approach. Some of these are:

• “Lo Nuestro” (Our Own) – Highlights Hispanics who are making a difference in their communities.
• “Despierta Denuncia” (Despierta Consumer Help Line) – Allows viewers to file complaints through the show’s consumer protection reporters.
• “¿Y Tú Qué Harías?” (What Would You Do?) – A social experiment using hidden cameras to discover what people will do under compromising circumstances.
• “Aquí lo Vio Primero” (You Saw It Here First) – A first look at the day’s most viral videos.
• “Volverte a Ver” (Seeing You Again) – With the help of a specialist, the show reunites people who haven’t seen each other in a long time and tells their poignant stories.
• “Que el Mundo lo Sepa” (Let the World Know) – “Despierta América” reporter Paola Gutiérrez surprises viewers with important announcements (such as a pregnancy, promotion or marriage proposal). 

“We’re tremendously excited about launching this new phase of ‘Despierta América,’ which brings our millions of loyal viewers a fresher, more informative and interactive show to enjoy every weekday morning,” said Patsy Loris, EVP and Executive News Director of Univision News.  “All the changes have been carefully planned around the concept of ‘news you can use,’ in the spirit of delivering more original content that not only entertains, but also makes life easier for our audience by providing more of the practical information they want and need. Our core mission to inform, entertain and empower has just been taken up a notch—we’re very proud of the new ‘Despierta América’.”

SOURCE: UNIVISION