This exclusive one-hour commercial-free live music series is designed to entertain and support the Hispanic community during the unprecedented COVID-19 crisis.
Pitbull and Calibre 50 will kick-off the series respectively, with an exclusive live audio stream performance across some of SBS’s top-ranked stations and LaMusica app on April 24.
The star-studded line-up includes top Regional Mexican and Latin Urban artists such as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.
SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), a leading Hispanic media company, today announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.
“Mi Casa Es Tu Casa Live Music Series was designed in partnership with some of the biggest names in Latin music to entertain and encourage our listeners during this unprecedented time,” said Alessandra Alarcón, President of SBS Entertainment. “We’re making the pledge to be there for the Hispanic community every step of the way, not only by keeping them informed with the latest news and preparedness tips, but by also delivering our unparalleled live music experiences right to their favorite SBS radio stations and the LaMusica app.”
The spread of the coronavirus has disproportionately affected many Hispanics across the nation, however, this coveted community continues to tune-in to their favorite radio stations and are leaning on radio personalities for support. According to Nielsen, 83% of American adults report spending the same or more time with radio as a result of the COVID-19 outbreak. 62% of Hispanics agree that radio is a good source of information and 44% agree that having access to radio (on-air or online) has helped them deal with the COVID-19 (coronavirus) outbreak. *
“We’ve seen a slight uptick in listenership across most of our SBS audio stations and digital platforms since the beginning of the pandemic which is a testament of Nielsen’s recent COVID-19 study,” added Alarcón. “This is precisely why we’re exclusively airing the Mi Casa Es Tu Casa Live Music Series across our leading audio platforms. Our goal is to reach and support as many Hispanics as possible. No matter if they are listening to us at home, in their car or at work, we want to brighten up their day with the music and artists they love.”
Mi Casa Es Tu Casa Live Music Series Dates
All concerts will take place at 7 p.m. ET/CDT/PT and will also be streamed on the LaMusica App
| DATE | ARTIST | MARKET & PARTICIPATING SBS RADIO STATION |
| 4/24/20 | Pitbull | New York – WSKQ 97.9 FM; Miami – WXDJ 106.7 FM; Los Angeles – KXOL 96.3 FM |
| 4/24/20 | Calibre 50 | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 5/1/20 | Maluma | New York – WSKQ 97.9 FM; Miami – WXDJ 106.7 FM; Los Angeles – KXOL 96.3 FM- Puerto Rico – WMEG- 106.9FM |
| 5/1/20 | Banda Carnaval | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 5/8/20 | Pancho Barraza | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 5/14/20 | Natti Natasha | New York – WSKQ 97.9 FM; Miami – WXDJ 106.7 FM; Los Angeles – KXOL 96.3 FM – Puerto Rico – WMEG- 106.9 FM |
| 5/15/20 | Gerardo Ortiz | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 5/21/20 | Reik | New York – WSKQ 97.9 FM; Miami – WXDJ 106.7 FM; Los Angeles – KXOL 96.3 FM – Puerto Rico – WMEG- 106.9FM |
| 5/22/20 | Christian Nodal | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 5/28/20 | Sebastian Yatra | New York – WSKQ 97.9 FM; Miami – WXDJ 106.7 FM; Los Angeles – KXOL 96.3 FM – Puerto Rico – WMEG- 106.9 FM |
| 5/29/20 | Primavera | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 6/5/20 | Espinoza Paz | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
| 6/12/20 | Banda MS | Los Angeles – KLAX 97.9 FM; San Francisco – KRZZ 93.3 FM; Chicago – WLEY 107.9 FM |
*Source: Custom Nielsen study conducted March 20-22 via an online survey, based on a weighted sample of 1000 adults 18+
SOURCE: Spanish Broadcasting System, Inc.