The Toy Insider’s Hot 20

The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, today unveiled its expert picks for the best kids’ toys and gifts in its 15^th annual holiday gift guide. The hottest and most coveted items for 2020 are broken out into three lists: the Hot 20 (the most wished-for items of the year), the STEM 10 (science, technology, engineering and math toys that make learning fun) and the 12 Under $12 (affordable toys packed with play value and unboxing experiences).

Shopping for holiday gifts will look different this year as the Coronavirus pandemic continues: social distancing guidelines are still in place, limiting the number of in-store shoppers; retailers are starting holiday promotions earlier; and consumers are increasingly conscious of their spending during a tough economic year.

“This holiday shopping season will be unlike any other. It will be in your best interest to plan ahead and grab these hot toys before you start carving out your pumpkins,” said Laurie Schacht, Chief Toy Officer, The Toy Insider. “Playtime offers a powerful way of coping with the world we live in, and the wide assortment of toys we reviewed for this year’s holiday gift guide showcase the innovative, creative and affordable ways toymakers are serving the needs of families during challenging times.”

This year’s hand-picked selections represent an extensive variety of open-ended toys to keep kids busy; screen-free playthings filled with educational value; toys that promote diversity, sustainability, and accessibility; and affordable toys that fit any budget, among many more categories that are sure to please kids of all ages this holiday season.

The Toy Insider’s Hot 20